The structure of this course is based on the general foundations of marketing and the analytical, quantitative and computing tools that accompany them. The course covers negotiation skills, tackles the technical functions of advertising and market research, and addresses the main strategic specializations in different sectors, such as international business and the internet.

Core topics include: marketing principles, sales management, analysis of commercial projects, market research, advertising and promotion, digital marketing, strategic marketing and marketing services. The program incorporates the latest teaching techniques such as case studies, group dynamics, video, fieldwork in teams, business games and computer simulations. Students participate in marketing and planning workshops and prepare a final project in the form of a marketing plan for a product of their choice.

Upon completion of the program, graduates are able to act as independent consultants, entrepreneurs and executives within organizations of various types and sizes.

Web address for course information
http://facs.ort.edu.uy/innovaportal/v/4901/6/facs.ort.front/analista_en_marketing.html