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Associate in Public Relations and Event Organization

The Associate in Public Relations and Event Organization course focuses on how to create public relations programs that contribute effectively to the positive image of an organization, both internally and externally.

The course covers a variety of marketing techniques in addition to events organization, including relationships with suppliers and service providers, relationships with the media and basic conflict management skills.

By the end of the course, students will be able to:

  • plan, organize and evaluate public relations programs
  • design the image of an organization to suit its various audiences
  • organize conferences, festivals, fairs and symposiums, in line with a clearly defined corporate communications strategy
  • participate in general business and organizational processes

 

Web address for course information
http://www.ort.edu.uy/index.php?id=AAAGAJAJ