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BA in Graphic Design

The BA in Graphic Design is aimed at students interested in visual communication, advertising design, multimedia and web design, digital technology and the management of design projects.

The curriculum provides training in a variety of professional applications of design, including editorial design, advertising and environmental design. It provides a deeper knowledge of aesthetic concepts, advertising and marketing. Students conduct projects for companies and institutions, design brands and logos, and analyze models of corporate image.

Upon completion of the program, students are able to:

  • respond creatively to a company's or organization's needs for visual communication
  • optimize the processes of presentation and documentation, through their mastery of the formal and technological aspects of graphic design
  • propose and lead innovative graphic design projects in publishing and advertising
  • create proposals in all areas of graphic design, acting as independent professionals in multidisciplinary teams, design studios, advertising agencies, media and art departments

 

Web address for course information
http://www.ort.edu.uy/index.php?id=AAAGAIAD