Faculty of Management and Social Studies

The course curriculum is divided into four main areas: 

  • Training in the fundamental disciplines of business administration, with particular emphasis on the particularities of small and medium size businesses.
  • Training in commercial matters, ranging from general marketing concepts to methods for effective operational management of small and medium businesses.
  • Training in accounting and in financial and fiscal management.
  • Practical Exercises in which students formulate solutions using concepts and skills acquired throughout the course.

The curriculum for this course includes study of customer service, computing and marketing & sales, in addition to the core subjects of management, administration, accounting, finance and human resources. It also includes modules on e-commerce and tax.

Teaching approaches are active, practical and participatory, using computers, case studies and other pedagogical techniques which encourage immediate application of what students have learnt.

The course aims to develop proficiency in computing, use of the internet and business applications, familiarity with which will greatly assists students in securing future employment. Graduates are trained to assume managerial posts in public or private organizations and to manage small businesses and micro-enterprises.

Further Information

The curriculum of this course is divided into four components:

  • An overview of the economy, geography and institutions of the tourism sector and the cultural heritage of Uruguay.
  • A grounding in the core disciplines of service management, human resources, marketing and accounting, as well as in matters related to quality management, with particular focus on customer service and project preparation.
  • Training in computing, financial mathematics, public relations and negotiation skills.
  • An examination of the workings of the tourist industry's main activities, including travel agencies, hotels and restaurants, as well as specific aspects of tourism management such as marketing strategies and monitoring.

Upon completion of the program, students develop a project related to the tourism sector, putting into practice the skills acquired during their studies.

Graduates are trained to assume managerial positions in large or medium tourism organizations or to manage small tourism service providers. Before obtaining their qualification, students must demonstrate their basic proficiency in either English or Portuguese, which are the required languages of the Uruguayan tourism sector.

Further Information

The structure of this course is based on the general foundations of marketing and the analytical, quantitative and computing tools that accompany them. The course covers negotiation skills, tackles the technical functions of advertising and market research, and addresses the main strategic specializations in different sectors, such as international business and the internet.

Core topics include: marketing principles, sales management, analysis of commercial projects, market research, advertising and promotion, digital marketing, strategic marketing and marketing services. The programme incorporates the latest teaching techniques such as case studies, group dynamics, video, fieldwork in teams, business games and computer simulations. Students participate in marketing and planning workshops and prepare a final project in the form of a marketing plan for a product of their choice.

Upon completion of the program, graduates are able to act as independent consultants, entrepreneurs and executives within organizations of various types and sizes.

Further Information

The curriculum is structured on the basis of a policy designed to influence international trade, trade policy, and then to address the most relevant legal, operational and procedural aspects related to export and import activities.

It devotes special attention to the treatment of logistics as a tool to generate competitive advantages of companies and countries and develops the marketing strategies available to be successfully inserted in foreign markets. The course further develops the negotiation skills and analytical tools needed to approach business internationally with a professional approach.

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School of Communication and Design

The Analyst in Advertising course teaches both the theoretical and practical aspects of advertising, enabling students to: 

  • Participate in the planning, implementing and evaluating of advertising campaigns.
  • Assist with research of products and services.
  • Participate in the planning of media campaigns.

Further Information

The Analyst in Corporate Communications and Public Relations course focuses on the implementation of corporate communication programmes which project a positive image of an organization – both internally and externally. The curriculum covers a variety of topics, including: methodologies of institutional publishing, techniques for conflict management, relationships with the media and events management.

By the end of the course, students will be able to:

  • Plan, organize and evaluate public relations programmes.
  • Project the image of an organization effectively to a variety of audiences.
  • Produce creative communication strategies.
  • Implement communication projects which link to corporate objectives.

Further Information

The Associate in Audiovisual Production curriculum provides training in the following key areas of audiovisual production:

  • How images are transformed into electrical signals
  • Basic camera work
  • Basic sound recording
  • Screen Writing
  • Transmitting a live program from a television studio
  • Non-linear editing systems

Further Information

The Associate in Music Production course aims to: 

  • Develop students' technical and operational skills required to work in different areas of music production, e.g. live sound recording, mastering, non-linear editing or automated mixing.
  • Develop students' analytic and evaluation skills in the context of sound production and creative musical processes.

Further Information

The Associate in Public Relations and Event Organisation course focuses on how to create public relations programmes that contribute effectively to the positive image of an organisation, both internally and externally. 

The course covers a variety of marketing techniques in addition to events organisation, including relationships with suppliers and service providers, relationships with the media and basic conflict management skills.

By the end of the course, students will be able to:

  • Plan, organise and evaluate public relations programmes
  • Design the image of an organisation to suit its various audiences
  • Organise conferences, festivals, fairs and symposiums, in line with a clearly defined corporate communications strategy
  • Participate in general business and organisational processes

Further Information

The curriculum for this course provides a comprehensive theoretical and practical education in:

  • Technological subjects including audio systems, electronic sound production, synthesis, recording, editing, manipulation, amplification, propagation
  • Physiological subjects relating to human audio perception
  • Media issues including the use of sound in radio and TV broadcasting, film and live performance
  • Musicology including understanding music theory and notation, musical styles and genres

Through individual and team work, the students explore the use of sound tools, develop their own aesthetic criteria, contribute creatively and understand more fully the concept of applied technology. The university provides work experience in all areas related to sound production, with the help of its own infrastructure and through agreements with producers, recording studios, concert halls and the media.

Graduates of the programme are able to:

  • Work in technical sound production for audiovisual media, music and radio
  • Develop analytical criteria based on sound production in order to assess and to provide creative contributions to different areas of communication
  • Use the appropriate terminology to establish fluent communication with professionals working in audiovisual media, music and the radio

Further Information

This programme is aimed at individuals with a strong interest in visual communication, digital technology and web design. The curriculum provides comprehensive knowledge of digital design, with a strong emphasis on the development of a range of relevant skills. Core components include: graphical expression, visual communication, digital drawing, digital photography, digital image processing, animation, typography, web design, web programming, internet marketing and advertising, 

Courses are offered in workshop format, run in conjunction with an intensive production workload. Workshop rooms and computer labs are equipped with specialized programmes for design, animation, video editing and photography, as well as the teaching and practice of design.

The programme produces professionals who are able to:

  • Perform web development with a good command of both the conceptual elements and the newest technological tools
  • Work independently or in teams with a good capacity for interdisciplinary work, providing strategic solutions in the field of interactive digital communication
  • Master the tools which allow them to express their project ideas with a strong theoretical background and, at the same time, to achieve effective solutions with creativity and determination in response to outlined objectives

Further Information

The curriculum for this course provides comprehensive knowledge of digital design and a solid base in design skills. The programme content is appropriate for both graphic and web design.

Courses are offered in workshop format, run in conjunction with an intensive production workload that is characteristic of the education provided by Universidad ORT. The students of this programme receive their education in workshops and computer laboratories that are equipped with specialised programmes for design, animation, video editing and photography as well as the teaching and practice of design.

This programme produces professionals who are able to:

  • Offer visual solutions to specific problems in various fields, such as publishing, advertising, corporate design and web design
  • Understand the theoretical and aesthetic aspects of graphic design and master the most appropriate tools, increasing their chances of employment in the field or promotion within their current organisation
  • Provide strategic visual communication solutions for promoting brands, products and services
  • Work independently or as part of a team, with capacity for interdisciplinary work

Further Information

Faculty of Engineering

Information technologies and their impact on economic and social development have had a profound effect on systems design in recent years. This program is focused on developing integrated systems aligned to real business needs and promoting innovation as an engine of change.

The curriculum includes: fundamental concepts of computer systems and networks, object-oriented programming, algorithms and data structures, databases, software engineering, and tools for efficient application development. The program makes extensive use of ASP.Net, C #, Java, JavaScript, SQL, Windows, Unix, Linux and GeneXus.

Students also choose from a series of elective courses, which allow them to specialize in a field of their interest, such as the internet, computer security, networks, functional analysis and software process improvement.

The teaching methodology for the course is based on work on real cases and references to common practice and international standards. Workshops offered throughout the study program provide students with professional practice and present situations which are similar to those encountered in actual job scenarios.

Graduates of this program are able to:

  • Work as analysts and programmers of computer systems, as specialists in software development as well as in the management and integration of information technology
  • Audit and implement systems
  • Lead multidisciplinary teams working on analysis and programming of computing systems
  • Create their own software development company which provides system services and products
  • Adapt to the constant changes and evolution of technology

Further Information

The Analyst in Programming course provides specialised training in systems analysis and design, object-oriented programming, visual programming and website development.

By the end of the course, students will be able to: 

  • Serve as analysts and programmers of computer systems
  • Work as specialists in software development and management
  • Lead multidisciplinary teams in the programming and analysis of computer systems
  • Demonstrate experience in the use of innovative programming techniques
  • Create their own software development company

Further Information

This course offers training in the creation, quality control and assessment of biotechnological processes, together with teaching about the social and legal issues related to biotechnology.

By the end of the course, students will be familiar with the laboratory techniques and instruments commonly used in biotechnology. They will be able to work on analysis and manipulation of genes, transformation of prokaryotes and eukaryotes, development of the mechanisms of purification, and structural analysis and modification of biomolecules.

Further Information

This course provides practical training in the areas of PC and network support. It provides the knowledge and skills necessary to solve most problems at the user and network level on Microsoft platforms. 

Specifically, the course covers the following topics:

  • Supporting users of LAN and WAN by conducting scheduled maintenance of hardware
  • Configuring and managing networks on Microsoft or Linux servers
  • Diagnosing and repairing faults with a PC
  • Configuring equipment in line with networks, domains and customer requirements
  • Making recommendations to management about the appropriateness or need for hardware upgrades and software installations
  • Designing new solutions for / repairing wired and wireless networks
  • Interacting with suppliers of goods and services
  • Certifying cabling installations using instruments from Fluke Networks

Further Information

This course trains students to design and build a range of electronic equipment, as well as how to install structured cabling networks, telephony and electronic alarms.

Specifically, the course covers the following areas:

  • Designing, budgeting and carrying out electrical installations in new homes and small commercial settings
  • Diagnosing and repairing faults in electrical systems
  • Designing, budgeting, implementing and repairing both indoor and outdoor lighting systems
  • Working closely with architectural firms to offer qualified on-site installation
  • Installing and programming telephone exchange
  • Designing and installing electronic security systems
  • Safety regulations in buildings, especially those relating to personal safety and preventing the spread of smoke and flames
  • Representing the electronics industry in a sales context

Further Information

This course provides practical training in the areas of PC and network support. It imparts the knowledge and skills necessary to solve most problems at the user and network level on Microsoft or Linux platforms.

Specifically, the course covers the following topics:

  • Supporting users of LAN and WAN by conducting scheduled maintenance of hardware
  • Configuring and managing networks on Microsoft or Linux servers
  • Diagnosing and repairing faults with a PC
  • Configuring equipment in line with networks, domains and customer requirements
  • Assessing possible faults with / vulnerability of electronic circuits and apparatus
  • Implementing security solutions
  • Making backups of information from applications and e-mail accounts
  • Making recommendations to management about the appropriateness or need for hardware upgrades and software installations
  • Repairing wired and wireless networks
  • Designing, configuring and managing IP telephony solutions
  • Interacting with suppliers of goods and services

 Further Information