In an increasingly competitive and complex environment, companies are finding that they need people with the knowledge and skills to incorporate the voice of the customer across their business. The Diploma in Marketing Management has been designed to assist professionals in meeting the challenges of this new environment. The course combines academic teaching and managerial experience to ensure an optimal balance between theory and practice.

By the end of the diploma, students will be able to:

• gear business processes to the demands of customers
• promote strategic thinking in the course of commercial decision-making
• incorporate information technology into marketing processes
• feel confident about progressing into management positions in marketing